Project Layout:
In terms of layout, the temporary exhibition is positioned in the centre of the museum in order to showcase all artefacts and exhibits that are chosen to feature. The central location of this space ensures footfall through an open area where all items presented can be fully appreciated.
Given that this is a public project, museum-goers should explore in an orderly manner, especially if visitor numbers are high. As such, they are subtly guided in a certain direction around the scheme; placing of the entrance and exit doors on opposing far sides of the museum encourages visitors to follow the sequenced storytelling approach as one walks through the entrance, along the museum’s length, via the exhibition space, to the exit.
Having passed through the exit, visitors find themselves in the section containing the café and retail area where additional revenue may be made by the museum, ensuring commercial viability.